Kenneth Odem IIMarketing Operations · Demand Gen · AI

I build the machinery that turns marketing into pipeline.

Nearly two decades in B2B SaaS and cloud marketing. I architect marketing operations and ABM programs, then use automation and AI to replace the manual work that slows teams down. I've also founded and sold a company, so I think about growth the way an owner does.

Get in touch LinkedIn ↗
~$90Min new opportunities influenced by ABM operations at Icertis
20 hrsper month returned to the MarOps team through automated reporting
$8.8Mrevenue growth from SEO and paid search at Wowrack
0 → exitco-founded Virpus, grew it to ~$500K revenue, sold to Wowrack

AI work

I don't just use AI tools. I build with them: products, pipelines, and internal systems that ship and get used. I also led the AI Tiger Team at Icertis.

FounderBuilt with ClaudeIn development · 2026

An AI platform that tells marketers what to fix, what to optimize, and what's actually working across every channel.

PipeHalo reads a company's ad platforms alongside its CRM and connects spend to outcomes: conversions, cost per conversion, and pipeline by channel. It's aimed at teams that have a CRM but don't want an enterprise-commitment tool to get these answers.

I designed and built it end to end with Claude as my engineering partner, from the product spec and data model to the live API integrations. It's the clearest example of how I work: find the manual analysis, then build the system that does it.

pipehalo.com ↗

Inputs · live API connections
Ad platforms LinkedIn · Google · Meta
CRM pipeline + revenue
Offline channels events · field
↓ analyze
analyzes
↓ recommend
Fixwhat's leaking
Optimizewhere to shift budget
Scalewhat's performing
Icertis · Paid media

Dynamic 1:1 ad personalization

Vibe-coded HTML5 ads that pull account pain points logged in Salesforce and 6sense data to generate persona-aligned messaging, with NotebookLM as a QA gate to catch hallucinations before anything ships.

79.5% engagement vs. 67% ABM benchmark
300+ AI variations across 79 accounts
Icertis · Sales enablement

Account intelligence tool

Salesforce plus the Claude API, synthesizing earnings calls and SEC filings into account briefs and personalized outreach angles for reps.

45 → <2 minutes of research per account
Icertis · Operations

Automated reporting

Rebuilt manual reporting into automated workflows across Marketo, Salesforce, 6sense, and Power BI, so numbers arrive on time and match across teams.

20 hrs saved every month

What I do

I work across the whole funnel, with Sales, SDR, and RevOps at every handoff, and I use diagnostics to find where it breaks.

Inquiryscored
MQLSLA'd
SQLaccepted
SQOqualified
Closed-Wonattributed

Marketing operations architecture

Enterprise MOps strategy across Marketo, Salesforce, 6sense, LinkedIn, and Power BI, with consistent targeting, measurement, and reporting across programs and regions.

ABM and demand generation

Multi-channel ABM that moves accounts forward. At Icertis I cut early-stage target accounts by 54% while Decision-stage accounts rose 20% and Purchase-stage rose 25%.

Scoring, SLAs, and funnel diagnostics

Lead and account scoring, stage-level conversion targets, and clear recommendations when a stage misses its number.

Governance you can report on

Naming taxonomy, UTM discipline, Salesforce campaign hygiene, and QA checklists, so attribution holds up when leadership asks.

Search and paid media

SEO and paid search programs that drove $8.8M in revenue at Wowrack and moved average keyword position from 93 to 24 at DB Best.

Budget and channel allocation

Campaign budget management across ABM and integrated marketing, shifting spend toward the channels that perform.

Experience

SaaS, IaaS, and a company of my own. Each role grew the marketing function I walked into.

IcertisMay 2021 – Jan 2026Bellevue, WA

Senior Manager, Marketing Operations & Digital Marketing

  • Architected and led enterprise-wide MOps strategy for multi-channel ABM, influencing nearly $90M in new opportunities.
  • Operationalized an AI-driven dynamic personalization framework for paid media with QA gates, naming taxonomy, and tracking standards.
  • Automated previously manual reporting, saving the MarOps team a combined 20 hours each month.
  • Refined lead and account scoring, SLAs, and stage-level conversion targets with Sales, SDR, and RevOps.
  • Led the company's AI Tiger Team.
DB BestJun 2019 – May 2021Redmond, WA

Senior Marketing Manager

  • Built and ran a demand gen plan across SEO, paid search, and social: +30% organic traffic, +50% product sales, +35% leads.
  • Moved average Google keyword position from 93 to 24 across 90 keywords.
  • Implemented marketing automation, retargeting, and ABM to upsell existing logos and win new ones.
WowrackMay 2014 – Jun 2019Seattle, WA

Sales & Marketing Manager

  • Promoted to own all marketing for the company's largest business unit, managing marketing, developer, and design teams.
  • Grew revenue by $8.8M through SEO and paid search.
  • On the sales side, closed seven figures and architected cloud solutions for clients.
VirpusJan 2006 – May 2014Kansas City, MO

Co-Founder & Owner

  • Bootstrapped from a few thousand dollars to nearly $500K in annual revenue.
  • Grew sales 200% by broadening SEO focus based on analytics data.
  • Bought out my partners, then negotiated the sale of the company to Wowrack.

Toolkit

The stack I've run in production, plus what I build with.

CRM & automation

  • Salesforce
  • HubSpot
  • Marketo
  • Pardot
  • Knak

ABM & intent

  • 6sense
  • Demandbase
  • ZoomInfo
  • Outreach

AI & workflow

  • Claude & Claude API
  • n8n
  • Zapier
  • Clay

Analytics & build

  • Power BI
  • Google Analytics · Bizible
  • LinkedIn & Google Ads
  • HTML · CSS · JS · JSON

Let's talk about your pipeline.

I'm open to senior roles in marketing operations, demand generation, and AI-driven go-to-market. Based in Seattle and open to remote.

Email
kwodem@gmail.com
LinkedIn
in/kennethodem ↗
Building
pipehalo.com ↗